Karl T. Ulrich
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Karl T. Ulrich is Vice Dean of Innovation and the CIBC Professor of Entrepreneurship and e-Commerce at the Wharton School of the University of Pennsylvania. He also holds an appointment as Professor of Mechanical Engineering. His research is focused on innovation, entrepreneurship, and product development. He is the co-author of Product Design and Development (5th Edition, McGraw-Hill, 2011), a textbook used by a quarter of a million students worldwide, and of Innovation Tournaments (Harvard Business Press, 2009). He is the winner of many teaching awards, including the Anvil Award, the Miller-Sherrerd Award, and the Excellence in Teaching Award at The Wharton School. At Penn, he co-founded the Weiss Tech House and the Integrated Product Design Program, two institutions fostering innovation in the university community. In addition to his academic work, Professor Ulrich has led dozens of innovation efforts for medical devices, tools, computer peripherals, food products, web-based services, and sporting goods. As a result of this work, he holds more than 20 patents. Professor Ulrich is a founder of Terrapass Inc. which the New York Times identified as one of the most noteworthy ideas of 2005, and he is a designer of the Xootr scooter, which Business Week recognized as one of the 50 coolest products of the 21st Century. Professor Ulrich holds bachelor's, master's, and doctoral degrees in mechanical engineering from MIT.

Speaking and Workshops

Courses

Coursera DESIGN course
Technology Strategy
Innovation, Problem Solving, and Design
Product Design
Design of Web-Based Products and Services

Notes on ...

How to Create a Great Product or Company Name
Commercializing a Product as a Solo Inventor 
How to Allocate Equity to Founders
Problem Definition

Portfolio

Xootr (co-inventor, co-founder)
Terrapass (co-inventor, co-founder, board member)
Nexride (inventor, founder)
Scoopfree (co-inventor, investor)
>more portfolio

CV, Bio, Photographs

Books

Innovation Tournaments (Harvard Business Press, 2009) - w/ C. Terwiesch
Product Design and Development (McGraw-Hill, 2011) - w/ S. Eppinger
Design: Creation of Artifacts in Society (U. Pennsylvania, 2011)

Articles

The Impact of Visibility in Innovation Tournaments
The Importance of the Raw Idea in Innovation: Testing the Sow's Ear Hypothesis
Idea Generation and the Quality of the Best Idea
Opportunity Spaces in Innovation: Empirical Analysis of Large Samples of Ideas
The Role of Product Architecture in the Manufacturing Firm
Product Development Decisions: A Review of the Literature
>more articles

Wharton School & Univ. of Pennsylvania Organizations

Karl T. Ulrich - Official Home Page - Wharton School Website
Innovation Group (co-founder)
Weiss Tech House (co-founder)
Integrated Product Design Program (co-founder)
ulrich@wharton.upenn.edu | 500 Huntsman Hall | 3740 Walnut Street | Philadelphia, PA 19104 US